Social Media Tools To Grab On The Cheap

Social media is an ever-increasing part of the way we as online marketers build our audiences, customer base, personal brands, and more. And of course, Social Media Tools… It makes sense then to look to ways to make our time on social media more efficient.  While many tools exist that …

It’s Not 2003! Improve Your Landing Pages

It happens all too often:  You stumble upon a product to promote, or someone’s personal website and it looks like it was created in 1999.  You cringe and move on, and you know what sucks for that person?  Their potential buyers and leads do as well.  Everyone may think that …

Organize Your Day for Maximum Productivity

As an entrepreneur, it’s far too easy to find yourself a bit disorganized and losing time throughout the day.  As many people grow up and begin their work under the dynamic of a boss-employee relationship, it can be easy to have a bit of a crisis when first learning to …

4 Ways To Get Ahead In The Social Arena

Social media is a cliche these days.  People know they need to “be on it” and they know they need to “get serious about it”, but when push comes to shove very few people are giving their channels proper attention.  It makes sense, too, results are generally slower on social …

Setup Your UX Tracking – User Experience

One of the biggest leaks for leads and sales for online marketers is a lack of understanding of how users are progressing through their site. The use of analytics trigger tools like Mixpanel, or others which track mouse movement and click heatmaps, is something that too often is thought to …

3 Ways To Make Your Brand More Important

When it comes to marketing in the online world, it’s easy to get caught up in the sale.  After all, we run our businesses to make money, right? But that’s just the thing:  Too many of us don’t really run businesses at all.  Instead, we run sales machines, with the …

Why Facebook Dark Posts Are Your Savior

Heard of a Facebook dark posts?  Yes?  No?  Either way, we’re going to have a discussion about them today.  Dark posts, a colloquialism for Facebook’s unpublished posts ad product, are a way to post things from your own Facebook page that can show up as posted by your page, but …

Is Online Marketing Your 7pm to 2am Job?

Often, people begin their online marketing efforts as a part time gig, with the transition of moving as soon as possible to fulltime self-employment.  Unfortunately, as time goes on, far too many people find themselves exactly where they started out:  Coming home from a necessary day job they don’t particularly …

Are Your Advertising Options Limited?

Marketers, we need to have a talk about advertising.  For the past few years, the cost per click of Google Adwords, and now Facebook’s newsfeed ads and promoted posts, have been climbing.  It makes sense that as platforms have become more and more known to marketers and the public in …

Using Customer Feedback Surveys (Part 2)

Welcome to part 2 of the tips list for creating great customer feedback surveys.  In the first half, we covered some of the basic principles of creating an effective customer feedback survey like having a clear purpose and working to avoid creating biased responses, but now we’re going to dig …

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