12 keys To Creating Content Readers Share on Social Media


Before  they  share  it,  readers  have  to  love your  content.  So  how  do  you  write  the  next viral blogpost? Creating Content
1. Offer     a     simple,     practical     way     of  accomplishing  a  task.   According  to  the New  York  Times,  94  percent  of  people share content because they believe it will be  helpful  to  others.  That’s  why  articles such  as  “10  Ways  to  Save  Money”  are popular.

2. Write  “how  to  posts”.   These  kinds  of posts are always popular and tend to stay evergreen  for  a  long  time.  For  example,  few  can  resist,  “How  to  Make  the  Best Chocolate Chip Cookies Ever.”

3. Give  them  what  they  want.   Figure  out what your readers want to learn and write about that.

4. Use the active voice as much as possible. Instead  of  writing,  “Donna  is  loved  by Richie”  write  “Richie  loves  Donna.” It’s easier, faster and more interesting to read.

5. Use  present  tense  as  much  as  possible.  Instead  of  writing,  “Last  week  when  we were  going  down  the  mountain…” Write,  “Imagine  this:  We’re  going  down  the mountain when a cougar leaps in front of our  motorcycle…” It puts the reader right there  in  the  scene  with  you  and  makes  it more exciting to read.

6. Entertain  the  reader.   If  you  can  delight the reader, make your content irresistible and  even  bring  humor  to  it,  so  much  the better.

7. Be credible.  If you can back up what you write, your readers will trust your content enough to share it.

8. Cut the fat. It’s not the length of your content that matters, it’s the conciseness. Tighten up your    sentences,    rewrite    anything    that confuses,  eliminate  words  like  “very”  and “just” and basically tighten up your writing. Every word should count. Creating Content

9. It’s  not  War  and  Peace.   Use  shorter  lines instead    of    longer    sentences    whenever possible.

10. Engage the reader emotionally. It’s not just about the facts, itƶs also about grabbing the reader by the emotions and not letting them go until the end.

11. Tell  stories.   If  you  can  illustrate  your  point through a story, do it. Creating Content

12. Never, ever be boring.  Have someone read your content before you post it. Ask them to watch for any place where their mind starts to wander. These are the places you’ll need to  work on, so you don’t lose your reader’s attention.

If you find yourself writing in a style your English professor would adore, try again. The best tip of all
to getting your content shared is to write as though you’re  talking  to  your  best  friend,  sharing  useful stuff s/he wants to know! Creating Content

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